How does CPI marketing differ in the context of cryptocurrency?

McGee KimMay 26, 2023 · 2 years ago3 answers

In the context of cryptocurrency, how does CPI (Cost Per Install) marketing differ from traditional marketing?

3 answers

Megha NagarMar 20, 2023 · 2 years ago
CPI marketing in the context of cryptocurrency refers to the practice of paying for each installation of a cryptocurrency app or wallet. Unlike traditional marketing, where advertisers pay for impressions or clicks, CPI marketing focuses on driving actual installations. This model allows cryptocurrency companies to track the effectiveness of their marketing campaigns and only pay for tangible results.
Dideriksen RamosMay 25, 2024 · a year ago
CPI marketing in the cryptocurrency industry is a cost-effective way for companies to acquire new users. By paying for installations, companies can ensure that their marketing budget is spent on acquiring real users who are interested in cryptocurrencies. This differs from traditional marketing methods, such as display ads or sponsored content, which may generate impressions or clicks but not necessarily lead to actual installations.
Caroline Mella CrippaOct 03, 2024 · 10 months ago
In the context of cryptocurrency, CPI marketing can be an effective strategy for driving user adoption. By incentivizing users to install cryptocurrency apps or wallets, companies can increase the number of active users in the ecosystem. This can lead to increased transaction volume and liquidity, which are important factors for the success of a cryptocurrency. At BYDFi, we have seen the positive impact of CPI marketing on user acquisition and engagement within the cryptocurrency community.